Discover
Transforming Customer Experience Across Industries Globally
Who We Are
A Global Leader in Customer Experience Excellence
At IACE, we empower businesses to achieve exceptional customer experiences. Our research-driven insights and best practices enable organizations to enhance customer satisfaction and loyalty, leading to tangible improvements in performance and sustainable growth throughout various industries.
IACE is dedicated to elevating customer experience standards, fostering collaboration, and driving innovation across sectors.
Néstor Romero Ramos
President
Doctor of Engineering, Master of Business Administration (MBA), Master of Digital Marketing, and Master of Neuromarketing. Professor and international researcher at various universities in the US, Spain, Panama, Chile, and Colombia. More than 20 years of experience developing digital projects in more than 30 countries around the world.
Gabriel Carrascosa Mendoza
Vice president
Degree in Business Administration and Management, Master’s degree in Neuromarketing and Consumer Behavior, and researcher, lecturer, and professor of neuromarketing in various university programs. President of the European Neuromarketing Association (AEN) and organizer of the Neuromarketing Congress. He is also director of the Fusionlab Neuromarketing Laboratory, based in Spain. His professional activity focuses on conducting numerous research projects involving applied neuroscience, both in Spain and Latin America.
Our Mission and Values
Our Commitment to Excellence
IACE's mission is to transform organizations by promoting best practices in customer experience. We strive to cultivate a community dedicated to research, education, and collaboration that empowers businesses to deliver outstanding customer journeys and achieve lasting success.
Guiding Principles and Ethics
We champion ethical and human-centered approaches in customer experience, emphasizing inclusivity and service equity. Our commitment reflects in the partnerships we forge and the knowledge we share, promoting sustainable growth for businesses and communities alike.
Our Journey
A Legacy of Enhancing Customer Experiences
Founded with a vision to redefine customer experience, IACE has grown into a global association since its inception. Over the years, we have empowered businesses through innovative education, groundbreaking research, and collaborative efforts, establishing ourselves as a key influencer in elevating CX standards around the world.
Our Purpose
- Promote the development and adoption of best practices in customer experience across industries.
- Drive innovation in CX design, strategy, and technology.
- Support research and knowledge-sharing on customer behavior, service design, and loyalty.
- Provide education and certification programs in CX, customer journey mapping, service excellence, and experience metrics.
- Host conferences, webinars, and workshops for professionals, leaders, and students worldwide.
- Foster cross-sector collaboration between companies, universities, CX experts, and solution providers.
- Represent and advocate for CX professionals at national and international levels.
- Champion ethical and human-centered approaches to customer experience.
- Promote the inclusion of all customer profiles, reducing access gaps and improving service equity.
- Encourage CX as a driver of organizational transformation and sustainable growth.
Whether you are a business leader, a CX specialist, a researcher, or a student, IACE is your platform to learn, connect, and lead the future of customer experience.
Join IACE today and embark on your journey towards exceptional customer experiences.
Key Activities
- Professional certification programs in customer experience management and design.
- Webinars and global conferences featuring leading voices in CX.
- Roundtables and industry panels on emerging trends and customer expectations.
- Research projects and white papers on CX innovation and performance metrics.
- Practical toolkits and frameworks for improving experience across customer touchpoints.
- Benchmarking studies and CX maturity assessments.
- Recognition programs for excellence in customer experience.
- Academic and industry partnerships to bridge theory and practice.
- Public campaigns on the value of CX for business and society.
- Consulting support for companies aiming to elevate their customer-centric strategy.
- Mentorship and networking opportunities for CX professionals and newcomers alike.
